What is the Hub
The Hub is a channel management interface. It allows partners to promote products from well known brands and retailers.
Instead of requiring tech integration (like the API) it takes advantage of existing eCommerce platforms & ecosystems.
For instance, partners can choose a selection of products from a catalog and deploy on the Shopify stores. Once someone makes a purchase of any products, Two Tap will automatically place an order with the end supplier who will send the items to the shopper.
This model is also called dropshipping.